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Jack A. Buttell

Associate Attorney

Jack is a Trademark and Intellectual Property Attorney specializing in brand protection and strategic IP portfolio management. He offers deep expertise to individuals and businesses of all sizes, from startups to international corporations, in obtaining, enforcing, and developing strategies for their IP assets, including trademarks, trade dress, copyrights, and design patents.

Jack is a key advisor for clients navigating the complexities of brand development, from registering a first trademark to managing global portfolios with hundreds of IP assets. He has extensive technical expertise in U.S. and international trademark filing strategies, advising clients at every stage of the application process. His strategic counsel helps clients maximize protection against infringement while minimizing potential conflicts.

Following registration, Jack serves as an ongoing resource, assisting with the management and maintenance of clients’ trademarks, copyrights, and patents. He develops proactive strategies for growing local, national, and international brands to maximize their value and shield them from infringement. He also structures IP licenses, assignments, and other transactions, and provides critical due diligence with respect to clients’ IP assets and registrations for mergers, acquisitions (M&A), and corporate restructuring.

Key Services & Experiences 

  • U.S. & International Trademark Prosecution: Advising on the entire trademark lifecycle, from brand name selection and conducting comprehensive clearance searches to preparing and filing applications with the USPTO and through the WIPO Madrid Protocol.
  • Trademark Office Action Responses: Successfully overcoming complex USPTO Office Actions, including refusals based on §2(d) likelihood of confusion, §2(e)(1) mere descriptiveness, genericness, and improper specimens or evidence of use. Jack has experience overcoming a wide range of substantive refusals.
  • Trademark Enforcement & Dispute Resolution: Protecting clients’ brands by preparing and sending cease and desist letters and negotiating settlements and resolutions. Jack provides litigation support for matters before the Trademark Trial and Appeal Board (TTAB), including trademark oppositions and cancellations.
  • IP Portfolio Management & Brand Strategy: Managing IP portfolios across diverse industries such as SaaS, e-commerce, consumer goods, aviation, health supplements, apparel, hospitality, and many others. Jack focuses on building a cohesive brand protection strategy that aligns with business goals.
  • Copyright, Design Patent, & Trade Dress: Identifying and protecting valuable creative works, product designs, and packaging through copyright, design patent, and trade dress applications.
  • IP Licensing & Transactions: Drafting and strategizing intellectual property licensing agreements, assignments, and coexistence agreements to help clients monetize their IP and formalize business relationships.

Education and Professional Background 

Jack earned his JD magna cum laude from the University of Florida Levin College of Law, where he served as an executive board member of both the Journal of Technology Law and Policy and the Intellectual Property and Technology Law Association. While there, he received CALI awards for the highest course grade in both Legal Writing and Patents and Biotechnology. Prior to law school, Jack earned his Bachelor of Science in Biology from Northeastern University, where he graduated summa cum laude.

Jack is admitted to practice law in the State of Florida.

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