CAN-SPAM, CIPA, COPPA, DNC, FDUTPA, FTC, MLM, TCPA, and more: These are just some of the acronyms referring to complex legal rubrics and multiple regulators in the advertising and marketing space. We decode the legal alphabet soup to help businesses comply with applicable laws and regulations and develop innovative, sophisticated, and effective advertising and marketing strategies.
Our practice includes adversarial regulatory and litigation proceedings, as well as corporate and transactional matters. We routinely advise clients on regulatory and compliance requirements for promotional materials and vendor contracts, as well as advising on advertising and marketing campaigns. We guide companies in the development and implementation of policies, procedures, and checklists to ensure that in-house and affiliate promotions are legally compliant. This helps marketing and public relations teams spot compliance issues early and can eliminate the need for legal review in the first stage of a project.
Our collective experience includes work in a range of diverse industry sectors. We have represented companies in evaluating multi-level marketing strategies and compliance risks related to new marketing campaigns undertaken by a major shared-ownership company and several health care technology companies. We have counseled companies developing innovative communications protocols involving interplays with the Telephone Consumer Protection Act.
We have also represented an international publicly-traded company in the successful resolution of a dispute with a competitor pertaining to the use in marketing materials of the term "industry-leading." On behalf of an international technology services company, we successfully negotiated resolution of a dispute with a state consumer protection agency regarding allegations of unlawful and deceptive trade practices associated with online marketing materials.
We have represented a lead generation company in dozens of individual contractual arrangements involving the collection and use of information for advertising and marketing purposes; we achieved successful resolution of disputes regarding the contracts at issue. We routinely act as outside general counsel for a global public relations agency to address a wide range of advertising and marketing issues.Our approach to client engagement enables us to be particularly effective in advertising- and marketing-related matters. We learn our clients' business objectives and tailor advice to fit these objectives — partnering with our clients to build effective and compliant advertising and marketing strategies.