CAN-SPAM, CIPA, COPPA, DNC, FDBR, FDUTPA, FTC, MLM, TCPA, and more acronyms make a complex alphabet soup of legal rubrics controlled by a legion of regulators in the advertising and marketing space. We decode the legal alphabet soup to help businesses comply with applicable laws and regulations and develop innovative, sophisticated, and effective advertising and marketing strategies. When disputes arise with regulators or competitors, we assist in resolution.
Our practice includes adversarial regulatory and litigation proceedings, as well as corporate and transactional matters.
We routinely advise clients on regulatory and compliance requirements for promotional materials, vendor contracts, and marketing campaigns. We evaluate strategies and compliance risks for online promotions, contests and sweepstakes, advertisements run during the “big game,” and multi-level marketing. Collectively, we have represented clients on advertising and marketing matters in a diverse range of industry sectors, including several Fortune 100 companies.
We also guide companies in the development and implementation of policies, procedures, and checklists to ensure that in-house and affiliate promotions are legally compliant. By training internal teams to spot compliance issues early, we help reduce or eliminate the need for legal review in the developmental stages of marketing campaigns.
We regularly counsel companies in Telephone Consumer Protection Act (TCPA) matters, and spearheaded the development of several innovative and highly successful communications protocols involving interplays with the Telephone Consumer Protection Act.
As an example of our dispute resolution experience, we represented an international publicly-traded company in successfully resolving a competitor dispute over use in marketing materials of the term “industry-leading.” Other representative matters include addressing time-sensitive advertising issues associated with the “big game” and representation of an international technology services company before state consumer agencies following allegations that online marketing materials violated consumer protection laws.
